A product designer is a problem solver. My goal is to help the rest of the team
understand our users’ lives and problems clearly and help design solutions that are
useful, elegant, simple and enjoyable to use.
What's more, I believe designers are only truly valuable when we approach
projects holistically and weigh the impact of our work on the company's
objectives.
In order to achieve that, I follow this process:
Key Business Advantage: Ensures better product market fit
Key Business Advantage: Provides an avenue for every stakeholder to get involved
in the early stages of the product design process.
Key Business Advantage: Saves costs down the line by validating ideas early
Key Business Advantage: Enables the company to enter the market early
Key Business Advantage: Increases customer satisfaction and reduces churn
Exploratory Stages
Validation Stages
I'm experienced with working on tight budgets and on short deadlines so I aim to
always think about what approach will help us hit our goals within the constraints
of the current project. In other words, I won't blindly follow the process above if a
different approach makes more sense.
My Process
Kickoff
Agree on the goals of the project and its value to the company
Outline our assumptions
Define the target audience
Define the problem(s) to be solved
All stakeholders should be involved
01.
Explore the landscape
Research the target audience
Research existing solutions and competitors
02.
Ideation
Explore, Define & Prototype the ideas the team comes up with
For each idea, define the main actions users must be able to achieve
03.
Idea Validation
Use the prototypes and wireframes from the ideation stage to test
selected ideas
Tests should determine the extent to which our ideas can solve the
users' problems
04.
Define an MVP
As our understanding of the problems our users are trying to solve gets
clearer and our ideas are tested and refined, an MVP can be defined
Settle on the core functionality of our product
Decide the overall structure of our product
05.
Design Exploration
Experiment with different visual styles
06.
Design Validation
Tests should determine the usability of our solutions
Tests should gauge users' reception of the design
07.
Launch & Refinement
Once the product is launched in the real world, it's important to keep
an eye on analytics and support requests to continue to refine it.
It's also important to continue interviewing users to ensure we meet
their needs as best as possible
08.
